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HOLOGRAVURE
PROCESS
Since
1980,
three-dimensional imagery
has been at the core of SCIENCE AND
DESIGN's research.
This
web site will give you an idea of our major innovations
(Hologravure, France 1984) and will introduce you to and help familiarize
you with the full array of today's different 3D technologies.
Today,
thanks to a growing number of industrial partners; e.g., United States
and Asia, already making use of some of our research, SCIENCE AND DESIGN
gives you the tools to be creative.
Enjoy
your visit!
HOLOGRAVURE
PROCESS / Definition
Hologravure
process: Hologravure is one application of the science of interferometry
(as utilized in the graphic arts' industry), giving optic images the
effect of relief, viewed either through transparency or by reflection.
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Excerpt
from Science Encyclopedia. Le Livre de Poche, Collection
"La Pochothèque", (registration of copyright
06/1998, 05/2003, France), Garzanti
Editore, La Nuova Enciclopedia delle Scienze Garzanti, 1988,
1991, 1998, under
an article entitled, "Stereoscopy":
"...
Recently, by means of hologravure,
some procedures were set up which directly
produce three-dimensional effect without the use of special
equipment for vision."
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Extrait
de "l'Encyclopédie des Sciences, Le Livre de Poche,
Collection "La Pochothèque" (dépôt
légal 06/1998, 05/2003, France)", Garzanti Editore,
La Nuova Enciclopedia delle Scienze Garzanti, 1988, 1991, 1998,
sous l'article "stéréoscopie":
... On a récemment, au moyen de l'hologravure,
mis au point des méthodes qui produisent directement l'effet
tridimensionnel sans l'utilisation d'appareillages de vision spéciaux. |
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1984
:
Birth of the Hologravure technology in France (new 3D
technology in traditional printing) - first advertising campaigns.
Hologravure was developed by a French scientist after 18 years
of research.
Hologravure
: technology, research, development, teaching by
Science and Design Ltd. since 1984 (several
companies since 1984).
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Our
three-dimensional technologies are unique in the world.
There have been progressive and exponential generational developments
beginning with the lined backgrounds and multiplicity of planes in
space.
The
second generation introduced half-tinted metal effects and embossing,
as well as the ability to work directly on the design to achieve the
desired effect.
The
third and most recent generation can produce plain backgrounds, nonvisible
interferences, flat geometrical objects as well as volume or information
in space. Unique new products arising from our technologies of optical
impression (speckle, diamond effects, etc.), will give traditional
2D creations another dimension and another aspect in space with the
harmonious mixing of these two dimensions on the same support.
Each
new generation of Hologravure has developed at an exponential rate.
However, this does not mean that earlier versions or achievements
are out of date. New products complete creative tools, making them
more and more original and sophisticated.
This entirely new concept takes you on a trip through the world of
images and beyond. It opens the door to a new concept of space, using
traditional images or computer based creations and standard printing
colors.
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light
effects 
