Look at this picture: you will see the difference between the water printed using Hologravure (bottom of the picture) and the water printed using conventional printing technology (middle of the picture). You will notice the "nature reality" brought in by the new printing technology: Hologravure.

Laboratory test for future applications.

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When you move the picture, you can see the exact reflection and scintillement of water; also a play of iridescent colors, exactly like the top of this animated picture.

Rendering of this picture and this new Hologravure material when the picture or the material are unmoved.

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Perfect and right rendering of this new hologravure material when you move the material.

You have exactly this dynamic effect and this new design rendering.

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